The law calls for the Federal Trade Commission to issue new rules that will force free credit report advertisers, such as a/k/a freecreditreport.com, aka Experian, to inform consumers that the only place for a really free credit report is at AnnualCreditReport.com. (or better yet -you can also call the toll free automated line at 877-322-8228 -a number not commonly known -but it is legit!)
Television and radio ads will also be required to include a disclosure statement: "This is not the free credit report provided for by Federal law."
Find more on these new rules and read consumer comments here at Consumerist.com
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